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Why Keyword Research Matters and How to do it?5 Min Read

A keyword analysis is one of the SEO practitioners ‘ most relevant and high-return activities. Selecting and using the right keywords is very critical because ranking a wrong keyword could make your website or ruin it. It’s also a bit tricky to look for value keywords that will provide both traffic and conversions, but you can do it effectively with the right steps.

Keyword research is the backbone of any digital marketing strategy and lets you figure out what your target audience needs and is a key component of SEO. This offers a road map for both the design and execution of website building and the creation of content when using a keyword correctly. Keywords are often broken down and listed in the question phrase based on the number of words.

If you become an expert in finding the perfect keywords for your company, not only will you profit from search engine traffic, but you will also know what your targeted clients want. It is necessary to optimize a website as well as back-links for the most appropriate keywords in order to achieve the best SEO results using keyword analysis.

Searching for associated keywords with low competition and still yielding a high number of searches is a good practice. This makes it easier for search engines to achieve a higher rank that usually leads to higher web traffic.

What is keyword research?

Keywords are the words people use when they search Google (or any other search engine) for something. Keyword research is about understanding what these words are in order to tailor the website for them.

Now, the goal of everyone is to rank as high as possible and the right keywords won’t be enough for Google to fully love you, but this is a vital step in your SEO adventure. Backlinks and website authority are also a must if you really want to rank for your goal keywords, but after preparing the keywords, this should only be your next concern.

While there are definitely other search engines, most WordPress keyword research is focused on Google as Google has more than 76 percent of all global web search traffic and more than 94 percent of mobile / tablet searches.

Why is Keyword Research Important?

SEO’s developed over the past decade is an undeniable fact. And the value of website ranking keywords has marginally declined.


There is no longer a need for SEO to use keyword phrases that exactly match the quest of a client. What matters is the purpose of the consumer behind the quest and whether a solution can be found for your content.

That does not, however, take away the value for SEO of keyword study. Here’s why:

Keyword analysis provides you with valuable insights into the issues people care about in your niche.

  • You should identify the issues that are common to your target audience and create content. Once you have a list of topics, you can create and refine content with appropriate keywords for broad search volumes.
  • By using keyword research to build targeted SEO content, you can help drive relevant traffic to your website. It is more likely to turn specific audiences into loyal customers.
  • Through identifying the most appropriate keywords for your market, their popularity, and user intent, you can create content that responds to your audience’s questions.
  • Work on keywords would contribute to zero organic traffic
  • Now that we’ve been addressing the change to wider topics and semantic categories, it’s important to mention the risks of missing the cycle of keyword analysis.
  • First, you risk selecting keywords and searching topics that are of little to no interest to users without performing keyword analysis.
  • Keywords with no search volume generate typically no organic traffic, no matter how comprehensive and valuable your content is.
  • Another risk is to invest in creating content for keywords and topics that are just too competitive.

To prevent this threat, you need to test which search queries are currently most searched for and get a sense of how hard they’re going to rank for. Google Keyword Planner is a great free resource for keyword analysis, as it allows you to see not only a word’s popularity but also some sense of how hard it might be to rank for it.

Don’t let keyword research die!

Even if in a keyword research report you don’t have the scope to tackle every single opportunity or any suggested action item here, the worst thing you can do is let it sit idle.

  • Use it for easy wins and optimizations on the website. Use it for the brainstorms blog post.
  • Use it to fill your product descriptions with content gaps. Use it to find opportunities to revive material that is both new and useful.
  • Use it to find gaps and need good topics or hubs for content. Use it to create importance and authority with a more intelligent internal link.

And if you’ve gathered some dust from that keyword research, it’s all right. It’s a great day today to pick it up and start it up again.



It’s not difficult to do simple SEO. After all, it needs learning like any other technique. It comes in many stages and can sometimes get pretty complex, but keyword research is the most important step to get started. You can then start focusing on building authority and trust if you manage to target the right keywords and apply them to your site wherever they are necessary.


Why Keyword Research Matters and How to do it?

Min Read: 4 min