Do you want to become a successful Amazon Seller? In this post, I’m going to share how to become a successful Amazon seller.
E-commerce is the future of the global economy. In fact, the present scenario is suggesting that e-commerce has already been able to achieve a lot of accomplishments that the traditional trading environment took hundreds of years to do.
Just imagine, it took hundreds of years to transform the barter economy into an economy where things are traded for money and it took a further hundred years to bring a massive change that introduced the concept of supermarkets.
Become an Amazon Seller – You Need to Know!
Topics That We Have Covered
- 1 Become an Amazon Seller – You Need to Know!
- 1.1 Become a Successful Seller on Amazon?
- 1.2 The buying process on Amazon – Search, Click, Buy
- 1.3 10 Steps to Sell Your Product’s in Amazon.in
- 1.3.1 Step #1. Product Research
- 1.3.2 Step #2. List them Properly
- 1.3.3 Step #3. Avoid cheap Products
- 1.3.4 Step #4. Invest in Ads
- 1.3.5 Step #5. Use good quality Photos
- 1.3.6 Step #6. Build Customer Relations
- 1.3.7 Step #7. Look after your Business
- 1.3.8 Step #8. Expand when Necessary
- 1.3.9 Step #9. Scale! Scale! Scale!
- 1.3.10 Step #10. Monitor your Inventory
In contrast, Amazon was started in the ’90s and within a span of 20 years old; it has transformed the e-commerce sector.
Today more websites are coming into space but frankly speaking, none of them has the capability to compete with the likes of Amazon.
Jeff Bezos, the founder of Amazon had really put a groundbreaking concept on the table and more importantly executed the idea perfectly to make his company one of the most highly valued business organizations in the world.
Become a Successful Seller on Amazon?
You will need to sign up as a seller on Amazon’s Fulfillment page to get began. You need some kind of credit/debit card and a bank account based in the US (for deposits!) and some kind of tax ID.
Advantages to being an Amazon Seller:
You can advantage the traffic that comes to Amazon.in, which is 150 million people per month in just India. These are prepared for purchase by the public.
Not everyone for your item will be on the market, of course. But you’re in the top place for those who visit the site and then search for products in your niche. This can be an excellent way to reach fresh and first-time clients as stated above.
You need not worry about setting up a website for online shopping. You just fit your products into the scheme of Amazon and they can be seen by anyone visiting the site. You can really follow a business model that drops online so you just need to concentrate on encouraging and marketing and let Amazon’s systems manage orders, distribution, and so on.
Amazon is a brand that is trusted. One of the greatest obstacles any fresh internet entrepreneur faces is getting opportunities to trust them to purchase something. There is already a built-in level of confidence when you work under the Amazon umbrella. It’s a wonderful thing to be in a location where individuals make regular purchases!
How Amazon Seller Works
So you produced the choice by Amazon to sell your products.
To be a third-party vendor, you must fit into one of 20 categories. Some of the most popular categories— which are also lucrative— are clothing, healthcare, beauty goods, baby goods, jewelry, home and garden items, cell phones, electronics, etc.
Yes, you must pay a premium for Amazon’s privilege of selling. If you sell more than 40 goods a month–that’s likely your objective–you’re going to pay $39.99 a month, as well as other charges for stuff like managing your goods by Amazon staff.
You will pay 99 cents per purchase, as well as other charges if you sell less.
Of course, if you compare these fees to the traditional model of having a brick and mortar business with rent, utilities, employees, etc. there really is no comparison to how inexpensive this really is. In many cases, this is cheaper than renting a table at a flea market.
The hassle-free way to sell on this site is to become an amazon seller.
This means that all your orders are “Fulfillment by Amazon”. In other words, Amazon handles the shipping, delivery, and, if need be, returns and refunds or exchanges. You don’t have to keep or manage inventory either.
You simply send your items (which you’ve bought wholesale) to one of Amazon’s many warehouses around the country. Then every time somebody orders – they receive the order and ship it out for you. As mentioned above this is just about as close to a hands-off online drop-shipping based business as you can get.
It’s a hassle-free business model that allows you to focus on marketing and increasing your take-home revenue.
Making Your Amazon Seller Business the Most Profitable It Can Be
That’s not to say that it’s all smooth sailing. In order to make good money as a become amazon seller, there are a few things to keep in mind.
#1 Be a Proactive Marketer
First and foremost, you can’t simply list your products on Amazon and then hope for enough people to stumble across them. Unlike a traditional brick and mortar business the old adage of “build it and they will come” doesn’t necessarily hold true. You must be marketing your business on social media, on your blog, using forum marketing, sending emails to your list… you have to get the word out about your business and your products. For instance, you could write a blog post with reviews of products in your niche – with links back to your Amazon Seller page.
And with each marketing effort – link back to your Amazon store. Building an email list and then marketing to that list is also very effective.
#2 Pick the Right Niche
When running a business on Amazon, you have to sell products that people are actually interested in. For this, it’s important to keep in touch with trends through social media, what’s in the news, and other sources.
There are some fads that you might be able to make a quick profit off of — take fidget spinners, for instance. But for long-term financial success, you’ll want to focus on products in markets that are always strong, like weight loss, natural health, self-development, yoga, consumer electronics, baby items, and others. A good way to gauge a profitable market is to check Amazon itself — what are the bestsellers? Remember it’s a good idea to stay in a big mainstream market that will continue to have demand for years to come.
#3 Be Competitive and Know Your Competition
It always pays to see what others are doing in your niche. See how they’re pricing their products. What type of marketing they’re using. What specific products, especially new products, they’re offering. Even if your Amazon store is doing amazing… it’s no guarantee it’ll stay that way. You can’t stagnate. Always be evolving with the market to stay profitable.
A great way to do research, especially on Amazon, is to read the positive and negative customer reviews. Find out what people hate and what people love about certain products then be sure that you meet those needs and avoid the pitfalls.
#4 Maximize Profits
You might start with just one product on Amazon. But if you really want to make some money, you’re going to have to expand to sell a whole range of items. Again, you have to closely look at the market to see what’s selling well… and then jump on the bandwagon.
It’s also important to take advantage of the holiday season. Christmas time is when bricks-and-mortar retailers make the bulk of their money each year. Same for online sellers. Cyber Monday, right? Make sure you’re well-stocked to handle a flood of orders.
And get this, there’s a way to pay yourself twice. By joining Amazon’s Associate’s program, you can include affiliate links to your own products in your marketing. So when somebody buys you not only get the profit from that sale… but also the referral commission
The buying process on Amazon – Search, Click, Buy
To understand the success factors on Amazon, we’ll look at the buying process from the user’s point of view. This will help understand the relevant decision steps taken to decide for or against a product. With these decision-making steps, sellers must ensure that users opt for their products.
The purchase process on Amazon’s business strategy consists of three simple steps. Users search for specific products, they click on some products and ultimately buy one of them.
#1 Search the Product
The purchase process usually starts on Amazon with a search. Users enter a search term (“keyword”) into the search field and click on “search”. Amazon will then show users a list of all the products that match the requested keyword.
The product sorting is according to a relevance that Amazon considers. 16 products come up in the search results per page for a user. By clicking, the user reaches the next search results page where the next 16 products are displayed.
#2 Click to Know About Product
As the second step, a user clicks on the products that have aroused his interest. These are the products which he would like to get further information. Extensive studies on click behavior on search engines show that more than 90% of users only observe the results of the first page. As a result, the further back a product is listed, the lower the likelihood that the user will see and click on it.
Without clicking on a product, the product can not be bought. In order to be successful on Amazon, products have to be as high as possible in the relevant search terms.
#3 Buy Product on Amazon.in
After a user clicks on a product, he or she will go to the product page from the search results page. There he can find out more about the product and its characteristics.
The most important thing though is that he also buys the product on the product page! Since many sellers can sell the same product at different prices, the question arises as to which seller the user will buy from.
In principle, a user can have a further click, to display the list of all sellers and offers, in order to make a selection himself. As per studies, 85% of the users buy from the merchant, who is automatically placed in Amazon’s shopping cart (“Buybox”).
So to be successful on Amazon, sellers must, therefore, be a pre-selected seller in the shopping cart.
In summary, the user decides (in the second step) which product he wants to buy. In the third step (buy) he decides which seller he will buy it from. From the analysis of the buying process, a seller maximizes his sales on Amazon, when his products appear in the top positions for all relevant search terms and he always appears in the buy box.
#4 Amazon and You
If you are willing to get into the e-commerce ecosystem, Amazon is the perfect place to get started. It provides an easy to use platform for sellers and provides other lucrative benefits that include but is not limited to the ‘fulfilled by Amazon’ scheme that allows you to send all your inventory to the warehouses owned by Amazon and they will handle everything.
You just need to focus on bringing in sales and the rest is managed by your e-commerce facilitator. Now the next concern is there are thousands of sellers on Amazon.
10 Steps to Sell Your Product’s in Amazon.in
Step #1. Product Research
Once you have opened your account on the world’s biggest e-commerce platform, it’s time for market research. Market research these days doesn’t necessarily mean that you have to hand over posters to random people and ask for survey answers in order to know what’s in the mind of your audience.
Using technology in a proper manner shall help you achieve your goals in a much easier manner, that too within a relatively lesser time.
Step #2. List them Properly
You might have the greatest product in the world but you won’t become a successful Amazon seller if you don’t pay attention to the marketing aspect of selling.
People must know about your product listing, otherwise, how can you expect your products going viral? When listing products on Amazon, ensure that you pay attention to all the keywords you’re using.
Choose the relevant ones. There are many applications available over the internet that allows you to research on the Amazon keywords.
Step #3. Avoid cheap Products
Do you know why most Amazon sellers aren’t successful enough? It is because they don’t understand that the price of the product they are selling has minimal impact on the buyer’s decision making. In fact, people don’t fall for cheap products anymore.
They are looking for high-quality products and they wouldn’t mind if they need to pay a little more than what they expected. Besides, selling cheaper products would ensure that you don’t make enough profits, especially if you are also running online ads.
Step #4. Invest in Ads
You probably know by now that Facebook advertisements are doing wonders for online business owners. Even Google Ads aren’t able to keep up with the performance that FB Ads have generated over the last few years.
There are many videos on YouTube that teach you every detail of setting up and an online ad campaign and scaling the same. Instagram’s influencer marketing is another relatively new sales avenue that you might want to try.
Step #5. Use good quality Photos
The most effective way to grab the attention of your target audience is to use HD photos for your product display. You probably understand the importance of a great photo in grabbing the eyeballs of an internet surfer.
Use high-quality images and if possible use original photos that you click. Using stock images will make the listing appear spammy and on top of that, Google often won’t entertain the use of free stock images and that can impact your search results.
Step #6. Build Customer Relations
In e-commerce, trust is the utmost necessary factor to ensure that someone buys your product and more importantly comes back to you every time he wants something.
Trust takes time to build and when you’re an online seller, you need to put in some extra efforts. Doing things as simple as following up with your customers and answering their queries as quick as possible and sending them less marketing emails are some real ways of building trust.
Step #7. Look after your Business
The only way to prosper as an Amazon seller is to pay attention to your business needs and invest the money you earn as a profit back into your business. It’s a no brainer to understand that every effort you put in pays back double the amount.
Step #8. Expand when Necessary
A common mistake that online sellers make is that they stay content with their growth and slowly their business sinks into the abyss. Don’t be that kind of a seller. Know when to expand and do it when the time comes. Don’t let a second thought distract you.
Step #9. Scale! Scale! Scale!
Here comes the most important thing you should remember no matter what the situation is. If you’re selling 10 products and 3 of them are selling like hotcakes while the others are sinking, focus on pushing your best sellers more than usual until the market becomes saturated.
Have you heard about the ‘80:20’ rule? The rule states that 80 percent of the results come from 20% of the work. This is when you should apply the principle to work.
Step #10. Monitor your Inventory
Although Amazon handles your inventory and looks after fulfillment, you should never lose track of your stock. You wouldn’t want to get negative reviews from your customers just because they order an item on your store and after a few days you informed them about the unavailability of the same product.
Every seller wants to become successful on Amazon and stay ahead in terms of sales and keep their customers happy. Amazon sellers help to explore your product easily. This platform helps you to earn well. Amazon seller pays attention to your business.
As you can see, it takes a lot of work to launch a product on Amazon, but if you’re doing it right, there’s no reason why you can’t be on your manner to making good money. It requires to be approached systematically, disciplined and patient.
We hope this article will help you to become an amazon seller.
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